Big Ol’ Trademark

Following on very nicely with what I wrote yesterday, today I found an example of a mouthful of a trademark.  You can decide how many of Steve’s characteristics this mark upholds / violates:http://tess2.uspto.gov/ImageAgent/ImageAgentProxy?getImage=78234558

The Word Mark: JUST PLAIN JOE COFFEE COMPANY “GOURMET COFFEE AT A REASONABLE PRICE” THE JUST PLAIN JOE COFFEE COMPANY, IN CONJUNCTION WITH THE CAROLINA COFFEE ROASTING COMPANY, GOES ALL-OUT TO BRING YOU THE FRESHEST WHOLE BEAN COFFEE WITHOUT ALL THE PRICEY TRAPPINGS. OUR IDEA IS THAT A FIRST-RATE CUP OF COFFEE SHOULDN’T COST AN ARM AND A LEG AND OUGHT NOT FORCE YOU TO HOCK YOUR STUFF TO BUY A POUND OR TWO. OUR HOPE IS THAT YOU ENJOY THIS REASONABLY PRICED COFFEE AS MUCH AS WE ENJOY PRODUCING IT FOR YOU PROUD TO BE AN AMERICAN COMPANY P.O. BOX 884, STEVENSVILLE, MD 21666 NET. WT. 1 LB

Yep, that’s the whole thing.  I don’t think it sets the record for the longest trademark ever, but it has to be up there.  Sorry for the poor quality enlargement.